The diploma thesis "Metamorfosis" is a short, informative and graphic guideline which presents the most important data on hypothyroidism and its natural remedies.
Brand identity, editorial, digital and promotion design.
To present the basic aspects of hypothyroidism in a clear and concise way in order to help women affected by this hormonal dysfunction. The message to be conveyed is that if the metabolism has changed greatly due to hypothyroidism, it does not have to be traumatic.With appropriate strategies, changes can be looked forward with composure.
Diploma thesis by Mayra Overney-Falconí at ESDesign in Barcelona under the direction of Creative Director Jorge Wimes.
Finalist work for the TFM 2019 award.